Case study · B2B distribution
Sales lived in Salesforce, orders and invoices in SAP. A team re-typed data between them every day. We connected both systems into one quote-to-cash flow.
~90%
less manual data entry
−97%
duplicate customer records
1 day
quote to invoice, down from 5 days
2,600
orders synced automatically each month
Every won deal in Salesforce had to be re-created as a sales order in SAP by hand. Prices, discounts and delivery terms were copied field by field, and mistakes surfaced only when customers disputed invoices.
Customer records existed twice, with different names and addresses in each system, so nobody trusted the pipeline or revenue reports.
01
Customers were owned by Salesforce, products, prices and invoices by SAP — every other copy became read-only.
02
Around 11,000 customer records were matched, merged and linked with a shared ID across both systems.
03
An integration layer with a message queue moved orders, prices and invoice status in both directions, with retries.
04
Every sync is logged, and failed messages raise an alert with the exact record and reason.
| W1 | 120 h |
|---|---|
| W2 | 118 h |
| W3 | 110 h |
| W4 | 96 h |
| W5 | 80 h |
| W6 | 61 h |
| W7 | 44 h |
| W8 | 30 h |
| W9 | 21 h |
| W10 | 15 h |
| W11 | 13 h |
| W12 | 12 h |
“Sales closes a deal and finance already has the order. Nobody copies anything any more.”
Illustrative example based on typical AppCold projects in this industry. Client details are anonymized and figures are rounded.
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